4♣ was Gerber, and was understood as such by both East and West. East's 4♦ bid (which may actually have been 4♥; the NS players didn't make this clear to me) was some kind of ace-showing response.
The fact that 4♣ was Gerber did not come to light for NS until after the hand had been played; it was not alerted at any time.
In the discussion after the hand (which I was not present for), EW maintained that they had been told by several directors that 4♣ Gerber is not alertable. NS were a bit put out by the failure to alert, but were not claiming damage in any way.
Questions:
1) As I read the ACBL alert procedure, this 4♣ should require an immediate alert. It's alertable because it's not over a natural notrump call; it's not a delayed alert because it is on the first round of the auction. Am I missing something?
2) There was no damage on this particular board. Say, for example, South could make a lead-directing double of 4♦. If 4♠ makes on a heart lead but goes down on a diamond lead in this scenario, would you adjust? Keep in mind the context of EW having been told that their auction is not alertable.