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Maybe they have another reason, like reducing variance and playing along with the other table.
No idea, I spent enough time on this one to be confident that at least at imps puppet is not profitable and it's better to just bid 3nt on all those 4-4-3-2, 4-3-3-3 and 5m-3-3-2 hands.
If someone very good had told me "I spent a lot of time analyzing this and my conclusion is that puppet is +EV instead of bashing 3NT" then I would probably reconsider but intuition alone even from someone very good isn't going to convince me as I saw tons of layouts and I don't have selective memory bias on this one (as I saw them consecutively with the goal of determining which is better).
One day when my program is ready which can make reasonable human-like lead on most NT biddings I will just simulate 10k hands and see. For now it have to wait